Solution

Word of Mouth

We actively disseminate information desired by consumers in the way that is most preferable to them – via informal channels.

  • Defining the “key message”

  • Defining WOM goals

  • Defining main “communication hubs” in social media and in real life

  • Communicating with main “campaign evangelists”, writing script and organizing their work

  • Supervising project execution and evaluating performance

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